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Jil Sander has rekindled her relationship with Uniqlo. This October, the celebrated German designer will launch a brand new assortment for women and men underneath +J, a line that the Japan-based retailer produced from 2009 to 2011. Certainly, it has been rather less than a decade since Sander lent her abilities to Uniqlo, however the fanfare that the partnership created has lasted nicely past the promoting season. To wit: Key items had been relaunched in 2014.
On the time, the hype centered round Sander’s comeback. She had left her eponymous label for the second time in 2004, and made few headlines earlier than asserting her collaboration with Uniqlo. “A few of you [have known] me since I’ve been engaged in trend however I’m not previously,” she informed WWD in 2009. “Allow us to discuss immediately concerning the future. I’m right here in Tokyo for one thing fully completely different. The problem for me is to ascertain a premium high quality in a democratically-priced vary.”
One other issue for +J’s success was the symbiosis of their aesthetics: Sander has been coined the Queen of Much less, and Uniqlo has constructed its popularity on providing smooth fundamentals. Collaborating was one thing she rigorously thought-about earlier than renewing her contract. “Since I’m very, very impressed with what we are able to do and what Uniqlo can do, I made a decision to go on,” she informed WWD in 2010. “So I’m timeless for the second.”
And now, with the a brand new +J assortment on the best way, it seems that historical past is repeating itself. Followers who’ve longed for the designer’s return to the business and for her pure, minimalist tackle trend can now rejoice. The queen has returned.
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