Is India Quickly To Have Standardization In Style Sizes?

Discussions for having a standardized trend chart have been on the agenda since 2006 in India. Debates, talks, polls all have already taken place. In 2018, NIFT (Nationwide Institute of Style & Know-how) took to the forefront and devised a plan for standardizing trend sizes in India. It had then introduced {that a} chart or particulars of the identical can be put out within the yr 2021. The Ministry of Textile supported the initiative and in addition allowed a grant for a similar.

India has been thriving to have a standardized dimension chart for an extended now. Many elements assist an ‘in favor’ argument for having standardization in trend sizes in India.

fashion trends
Standardization could make procuring a better expertise

What Is Standardization In Style?

Style is a vital a part of life. In quite a few garments are made, traded, and offered within the markets of India. These garments aren’t standardized as per the Indian physique kind and form. Standardization in trend means making a sizing chart similar to the anthropometric measurements. These measurements are nation or culture-specific.

A physique scanning when it comes to sizes is finished throughout the area to create a dimension chart that defines the small, medium or massive dimension of the physique varieties belonging to that area. Components like peak, waist, hip dimension, and different such traits are considered earlier than charting the sizes.That is majorly performed for attire and footwear throughout the globe.

Why Is Standardization Necessary in Style?

Standardization is necessary in trend for each the producer and client, standardized sizes convey acceptability and make procuring a simple expertise.

  • A Uniform Dimension Chart Throughout The Trade: A uniform dimension chart throughout the business would make garment manufacturing a lot simpler for the manufacturers as they’d know of the sizes (Small, Massive, Medium, and so on) as per the physique kind and form of shoppers of a selected area or nation.
  • Expertise of Procuring For Customers: Customers would know their standardized sizes and would be capable to buy clothes of any model with out worrying about dimension variations between manufacturers.
  • On-line Procuring Made Simpler:  A typical drawback confronted in on-line procuring is the dimensions variation; if standardization in trend can be carried out and adopted on-line procuring can be a greater expertise for the shoppers.
  • Constructive Psychological Impact: The physique construction of individuals relies upon upon the nation, area, and origin, adverse influence is created when a sect of origin of individuals examine their sizes to the shoppers belonging to a different area. This creates a adverse influence and in addition results in a insecurity.
  • Higher Gross sales Channel Distribution: From the eyes of a retailer, the disparity in sizes results in greater returns and change; this disturbs and impacts the gross sales and distribution channel. Having a uniform system of sizes might cut back the returns and change.
Indian draped sarees
Indian draped sarees earlier than British Raj with out blouses- courtesy

Transient Historical past Of Standardization Of Sizes

The necessity for standardization in trend and sizes was felt throughout World Battle.

Earlier than industrialization, most garments have been made to measure. It was within the nineteenth century, throughout the American Industrial Revolution that the nation started to provide standardized sizes for army personnel. New expertise and sources of energy loom made the method environment friendly.

World Battle I made approach for the mass manufacturing of standardized clothes for girls too, particularly as a result of most of them couldn’t afford to purchase custom-made garments.

Within the late Nineteen Thirties- Nineteen Forties profitable initiatives of getting a standardized measurement of sizes have been made.

Within the early nineteenth century tailors throughout the European continent additionally began to publish their work on patterns, measuring classes, and standardization of garment measurements. The Napoleonic Battle, Crimean Battle, and the American Civil Battle led to a dire want for standardization of clothes. The appearance of industrialization and energy looms made mass manufacturing and standardization in trend potential.

Significantly in India, the trend in India was extra about drapes than fitted garments. Sarees, Dhotis, and lengthy material supplies have been draped across the physique with none shirt or higher shirts. The Britishers launched the tradition of blouses for girls and formal clothes for males. Thus, a significant want for standardization was by no means felt as a lot. However with liberalization, globalization, the economic revolution, and westernization the Indian trend in India tradition noticed the uprise of western garments, now with time; a necessity for standardization in trend is felt.

Present Standardized Style Sizes In The World

At the moment, many international locations maintain their standardized trend sizes, a few of them are-


  • Germany
  • France
  • UK
  • Yugoslavia
  • Italy

North America:



Standardized size charts
Standardized dimension charts- Courtsey @bellastyles Pinterest

Why Does India Want a Standardized Style Dimension Chart?

India wants a standardized trend dimension chart as many homegrown and big trend manufacturers are rising and establishing their foot within the trend business in India.

At the moment, these manufacturers observe dimension charts of the UK, US, or EU and set their merchandise for Indian shoppers to purchase. This results in nice confusion particularly for the shoppers, as making an attempt garments turns into a mandate to know which garment they’d match into.

India’s inhabitants is various and so are its measurements, a standardized system of sizes would convey uniformity in making and buying patterns. It will additionally make it simpler for shoppers, lowering returns and exchanges, and most significantly it could have a optimistic psychological impact on the minds of the Indian shoppers as they’d be extra open to accepting their physique kind.

The standardized sizes would additionally make worldwide manufacturers enter the trend business in Indian client market with ease as they’d pay attention to the sizing methods and physique sorts of India.

Convenient online shopping
Handy on-line procuring

I Knock Style Desk

Because the world now appears to India as a rising marketplace for trend in each consumption and manufacturing, the necessity for standardization in trend sizes is taking to the forefront.  This will make manufacturing, gross sales channel, and retail a easy system that may fall beneath the identical umbrella. Particularly submit the pandemic and lockdown when on-line procuring and digital methods appear to achieve extra significance than the offline shops and standard promoting, a standardized dimension system can certainly convey down the returns making procuring on-line a user-friendly expertise. So the query is ‘Is India Quickly To Have Standardization In Style Sizes?’

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