Franzia’s Wine-Allotting Backpack Is Your New Picnic BFF

All of us want to be as fearless and unbothered as Rihanna carrying a glass of wine (generally even a bottle) out of eating places, motels, and on trip. However if you cannot muster up the cajones to tug it off, everybody’s favourite boxed wine firm Franzia simply created the proper blissful medium: a wine-dispensing backpack.

“Right here at Franzia, we have all the time bought your again. Carry your Franzia with you wherever you go along with the Official Franzia backpack. Full with a gap in your pour spout on the aspect,” the model wrote on the location.


Set to launch on September 20, the backpack takes the field form of Franzia’s signature packaging, and incorporates a full zip-around in order that the model’s boxed wines can match completely within the pouch. The backpack solely is available in one measurement and one design—Franzia’s cabernet sauvignon—although there isn’t any telling whether or not Franzia will increase the colorways sooner or later. The bag’s most essential function is the spout on the aspect that makes for a seamless pour, good for social distancing picnics or hikes. For those who actually need to lean in on the Franzia theme, the model additionally affords “Franz For Life” crimson get together cups, a speaker, socks, friendship necklaces and a hat.

The Franzia Field Wine Backpack is priced at $32. Seize one for you and a buddy after they launch on September 20, right here.

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Nerisha is the assistant editor at, overlaying all issues magnificence and vogue.

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